Triology Polo Club Video: Contemporary Product Sets New Bar For 55+ Buyers
While doing research for a future multi-generational master planned community in Los Angeles County, our Vice President of Advisory Adam McAbee recently toured all of the actively selling age-restricted communities in Southern California. Most of the projects he visited offered a variety of product types and a large central clubhouse that help create the “resort-like lifestyle” that today’s seniors are looking for. The subject of our video above, however, is not the great amenities at Shea’s private (and optional) Polo Club, such as the planned 25,000 square foot clubhouse with full-service restaurant, “grab and go” market, teaching kitchen, pools, tennis, pickleball, etc. (see site plan below) – particularly since it will not even open until 2015. What stood out at this project was the feel and design of the product. As of the timing of our field visit in August, 55 of the 999 total units had sold at Trilogy at The Polo Club since opening in February 2014, in spite of a location on the far eastern edge of Indio in the Coachella Valley and a price point at the top of the regional active adult market.
Some of the key insights learned include:
- Age-targeted product can stand out by offering a fresh, contemporary look
- Older buyers will purchase two story plans (think extra storage)
- Builders with a proven track record can achieve sales before amenities are in place
Trilogy Polo Club and Model Complex Site Plan