Mollie is a leading strategist with a career spanning 25+ years as a builder, developer, and consultant in the residential real estate industry. Her experience includes conducting market studies throughout the country, land acquisition strategies, business planning for future growth, competitive product research, and even tactical marketing planning and design. Most notably, she has been a thought leader with consumer insights and product research throughout the nation. Since 2011, Mollie led one of the largest consumer survey efforts for the new home building industry with 10,000 to 20,000+ home shoppers. The survey effort revealed what consumers value and what they will pay for in their next community and home.
Prior to joining Meyers Research, Mollie was a Principal with John Burns Real Estate Consulting for almost 10 years. In addition, Mollie served as Vice President of Strategic Marketing for Lennar and Kovach Marketing, Regional Vice President of Strategic Marketing for Pulte Homes/Del Webb for the California Region, and Vice President of Residential Product Planning for The Irvine Company.
Mollie’s Blog Posts
Our Survey Will Tell You What Products Your Consumers Want
What products do your buyers want in their new homes? Our Advisory team can help you understand who your consumers are, what they value, and most importantly, the products they’re …
Pets Rule + 14 Other Housing Disrupters From Mollie Carmichael
Mollie’s News Coverage
Millenials Are Key To Driving The Future Of Orange County’s Economy
Meyers Research principal Mollie Carmichael said it is not that millennials do not want to own homes but lack of affordability is a big factor preventing them from doing so. …