Density Meets Livability in San Diego’s South County


Around the country, the most expensive housing markets are always in need of attainably-priced housing, but lower prices can sometimes translate into lower quality—not in San Diego’s South County. Our Vice President of Advisory Adam McAbee recently visited a number of actively selling new home communities in this submarket to understand how local builders are matching demand for new housing with the need for affordability, and, more importantly, how they are creating great places to live.

The video above illustrates what he learned while visiting a total of seven product lines by three builders, all of which opened in 2016, are priced under the county’s FHA loan limit, and are selling well.  The product lines are generally dense (particularly by suburban standards), but they are also high quality with creative, livable floorplans and more “wow” than one might expect given the price point. The projects visited include Sea Glass and Blu Strand by Shea Homes, Luna and Azul by Pardee Homes, and Evo, Trio and Metro by Meridian Communities.

Some of the key takeaways include:

  • Density connects the dots between new construction and attainable pricing.
  • Density can work in suburbia.
  • Private elevators help three-story townhomes live like single-level homes (in this case they are included with the floorplan as part of the base price).
  • Contemporary design is at the forefront.
  • Remember that home buying is often an emotional experience, so make it fun.

Contact us to discuss how we can help with your new home development.

Adam McAbee, Vice President – Advisory San Diego